Alterego Italy Chromego Anti-Red Toning Shampoo 950 ml

Regular price $82.66

Shipping calculated at checkout.

This professional-grade formula helps neutralize unwanted red tones, keeping your dark hair color looking cool, balanced, and vibrant between salon visits.

Ideal It leaves your hair feeling soft, refreshed, and beautifully toned.

Key Ingredients

  • Full ingredient list on packaging

How to Use

  1. Apply to wet hair while wearing suitable gloves.
  2. Massage gently into a lather, focusing on areas with unwanted red tones.
  3. Leave on for 1 to 5 minutes depending on the desired level of neutralization.
  4. Rinse thoroughly with warm water.
  • Neutralizes unwanted red tones in dark brown and black hair
  • Helps extend the vibrancy of cool-toned dark hair colors
  • Generous 950 ml bottle ideal for regular maintenance

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.