This specialized formula gently washes away impurities while helping to neutralize unwanted brassy and yellow tones to keep your color looking fresh and vibrant.
Formulated with a built-in UV filter, this purple shampoo helps shield your hair from environmental stressors that cause fading. It leaves your locks with a cooler, ashier tone and a healthy-looking shine after every wash.
Key Ingredients
- Purple Pigments - help neutralize unwanted brassy and yellow tones for a cooler color
- UV Filter - helps protect hair color from fading due to environmental factors
How to Use
- Apply to wet hair and massage gently.
- Leave on for 1 to 3 minutes depending on the level of toning desired.
- Rinse thoroughly with water. Use 1 to 2 times a week.
- Neutralizes unwanted brassy and yellow tones
- Ideal for blonde, platinum, gray, and highlighted hair
- Infused with a UV filter to help protect hair color
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