Fortify and revive your hair from the toll of extreme chemical damage. Now every time you color bleach straighten or blow-dry your hair Dove Bond Strength Shampoo will strengthen bonds from within and help reverse visible signs of accumulated damage for ultra strength and smoothness. Our 4-step regimen toward stronger healthier looking hair begins with Dove Bond Strength Shampoo. Use it regularly along with Dove Bond Strength Conditioner and when you complement it with Dove Bond Strength Hair Mask and Dove Bond Shield 10-in-1 Super Serum for extreme hair repair you’ll experience the reversal of 3 years of visible damage*! Enriched with Peptide Complex this shampoo for chemically damaged hair works at a molecular level to strengthen the hair’s structure. So there is no need to stress about damage. Feel good about your new look and new you. Our Bond Strength range* with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. The result is beautifully restored hair that’s healthy and strong again. Use this shampoo to repair 3 years of visible damage*. Our Dove Bond Strength system is ideal for chemically damaged hair that needs extra care. Just apply this Dove Bond Strength Shampoo onto wet hair lather and rinse before using the Dove Bond Strength Conditioner. Use together with the Dove Bond Strength Mask as a hair treatment for dry damaged hair once a week followed by the Dove Bond Shield 10-in-1 Super Serum to seal. As always Dove hair products are vegan and PETA-approved meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *4-step system *shampoo conditioner/mask & serum

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.