Elusive, it’s both a great adjective to describe the uber rare 1968 promo-only EP that contained “7-Up The Uncola” by Tom Dawes and his band The Cyrkle, it’s also the name of the perfume that this master tunesmiths penned a jingle to for Avon cosmetics. Those tracks, rare as they are, are two of the few Tom Dawes jingles that made the jump from the television to our turntables… until now!

Elusive: The Tom Dawes Jingle Workshop collects more than fifty jingles penned by the Cyrkle frontman both on his own and in partnership with his wife Ginny Redington as their TwinStar Music. Not all of the cuts made their way to our television sets, some were more concept jingles.

There’s also the products that you’d be shocked to know really existed like Life Savers Soda, “the soda with the hole in the middle.” Largely sequenced by Tom himself as a demo reel, this album plays like some lost pop-psych masterpiece concept album as one tune largely flows into the next and one less of a compilation but more of a unified experience.

The album features new art by Samy Khanchouche, and liner notes by both Tom’s friend Andrew Sandoval and our friend Gary Stockdale across the jacket and the full color insert.

To the eyes, it’s a compilation of jingles, to the ears it’s a lost pop concept album from The Cyrkle. We invite you to discover that the lush pop songs of Tom Dawes didn’t end when with the breakup of The Cyrkle, they just became more elusive.

SIDE ONE: 7-Up: “The Uncola” 1:17 Windex: “Bring All The Sun In” 0:51 Yvonne (experimental) 0:43 Warner Lambert: “Lasting Beauty Make-up Finish” 0:39 Wohl Shoe: “Fanfare” 0:46 Scripto Pens: “Girl Graffiti”0:23 Clairol: “Born Blonde” 0:28 Interlude 0:34 Yardley: “Oh! de London” 0:27 Wohl Shoe: “Monsters” 0:28 Electronic (experimental) 0:11 Thom McAn: “No Exit” 0:21 Alka Seltzer: “Fumbles” 0:17 G.I. Joe (experimental) 0:44 Sailplanes (experimental) 0:59 Avon: “Bird Of Paradise” 0:32 Bayer: “Good Old Summertime” 0:27 Snooze You Lose (experimental) 0:58 Chevrolet: “I Drive My Camaro” 1:36 TWA 0:48 Enkasheer: “Pantyhose” 0:50 Enkasheer: “Beautiful Lady” 0:28 Royal Crown Cola: “Los Angeles, California” 0:54 Calgon 0:30 Stridex: “You Can Change Things” 0:22 Murine: “Clear Eyes” 0:57 Hartford Insurance 0:58 Yardley: “You Know I Love You” 0:20 Life Savers Soda 0:38 Peter Paul: “Almond Joy” 0:16 Wild Irish Rose: “The Big One” 0:30 Clairol 0:49 SIDE TWO: Avon: “Elusive” (complete) 2:29 Burlington (version one) 0:30 Sterling Salt: “Colored Salt” 0:14 Gone, Gone, Gone (experimental) 0:13 Purina 0:23 TWA: “Vignettes” + “Whole New Way To Fly” 2:12 Timex 0:41 Ford: “Make Yourself A Maverick” 0:31 Sears 0:21 Sucrets 0:10 City Kitty (experimental) 0:32 Burlington (version two) 0:26 Shalimar 1:03 Western Electric: “Runaway” + “Things We Make” 1:49 Two Cubic Feet + Kent: tag (experimental) 0:57 Lady Sunbeam: “More Like You” 0:29 Zestables 0:57 Royal Crown Cola – “With A Twist” 0:52 Stridex: “You Can Change Things – Funky” 0:30 Stridex: “You Can Change Things – Rock” 1:08 Western Electric: “Hello” 1:08 Island Synthesizer (experimental) 0:32 L’eggs Are Here 0:39 Way Out West (experimental) 1:32

• Format Detail: LP Coke Clear Vinyl
• Format: Vinyl
• Genre: Rock

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.