is a leading global luxury professional haircare brand. Born in Paris in 1964, the brand has built its reputation on delivering on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by . Kérastase adopts a to care for and all individuals, as well as the world we live in. Our hair care collection that treats hair fall due to hair breakage from brushing. The Genesis collection is a dual action fortifying system professionally formulated to strengthen hair and reduce hair breakage. Expert Formulas Edelweiss Native Cells & Ginger Root: Detangle, moisturize, and increase strength and softness. Fusio-Dose Instant Transformation, Infinite Possibilities. In-Salon Service Make an appointment in your Kérastase salon for a personalized hair diagnosis. Gently Cleanses Scalp and Hair Intensely Moisturizes and Easily Detangles Strengthens Hair Weakened by Heat Damage and Brushing Gently Cleanses Scalp and Hair to Remove Excess Buildup Strengthens Hair Weakened by Heat Damage and Brushing Nourishes and Easily Detangles Hair Intensely Moisturizes and Adds Body Strengthens Hair Weakened by Heat Damage and Brushing Easily Detangles and Prevents Split Ends Intensely Nourishes and Hydrates Hair Strengthens Hair Weakened by Heat Damage and Brushing Smooths and Easily Detangles Protects Against Heat Styling Delivers Up to 24 Hours of Frizz Protection Strengthens Hair Weakened from Brushing and Over-Styling Strengthens Hair Weakened by Heat and Brushing Hydrates Hair and Adds Shine Has a Lightweight, Non-Greasy Finish What is the fragrance in Bain Hydra-Fortifiant Shampoo? Inspired by the energy flowing from modern colognes, Genesis fragrance is a bright, invigorating scent of bergamot & a hint of aromatic green. What is the difference between Resistance and Genesis range? Genesis offers a dual benefit for women experiencing hair-fall: reducing hair-fall due to breakage from brushing. Resistance is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber’s strength. How often should I use Bain Nutri-Fortifiant Shampoo? Bain Nutri-Fortifiant Shampoo is gentle enough to be used daily in normal to dry hair types. Should I use Bain Nutri-Fortifiant Shampoo or Bain Hydra-Forifiant Shampoo? Bain Nutri-Fortifiant Shampoo is meant for thick or dry hair & provides deep moisture, whereas Bain Hydra-Fotifiant Shampoo is meant for hair oily or thin hair. Both shampoos target weak hair that is prone to falling due to breakage from brushing. What is the difference between hair-fall and hair-loss? Hair-loss is defined by > 100 strands falling from the roots per day due to the hardening of collagen hair shaft. Hair-fall is defined by > 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet) OR breakage. Renforcateur Conditioner Nutri-Fortifiant Shampoo Hydra-Fortifiant Shampoo Reconstituant Hair Mask Defense Thermique Serum Fortifiant Serum