L'Oreal Paris Excellence Cool Creme 3.11 Extra Ash Dark Brown is a permanent hair color designed for those seeking a rich, cool-toned dark brown shade without unwanted warm brassy tones. This formula provides full gray coverage while delivering a sophisticated, ultra-cool finish.
Formulated with a unique purple technology, this hair color kit includes a purple shampoo and mask to help neutralize yellow and orange undertones, keeping your cool dark brown shade looking fresh and vibrant between applications.
Key Ingredients
- Purple Pigments - help neutralize warm brassy undertones for a cooler color result
- Pro-Keratin - helps protect and strengthen the hair during the coloring process
How to Use
- Perform a skin allergy test 48 hours before use.
- Mix the coloring cream with the developer according to the enclosed instructions.
- Apply the mixture evenly to dry, unwashed hair, starting from the roots and working through the ends.
- Leave on for the recommended development time, then rinse thoroughly.
- Follow with the included Purple pH Shampoo and Purple Mask.
- Provides 100% gray coverage with a cool-toned finish
- Anti-brass purple technology keeps color looking fresh
- Includes post-color purple shampoo and nourishing mask
- Rich, long-lasting extra ash dark brown shade
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