Formulated specifically for hair that has lost its elasticity due to heat styling, coloring, or chemical treatments, this shampoo helps restore essential moisture and strength to every strand.

Infused with a powerful blend of hydrolyzed wheat, corn, and soy proteins, this formula reinforces the hair structure to improve elasticity and minimize breakage.

To use, apply to wet hair and gently massage into a lather from roots to ends. Rinse thoroughly and repeat if necessary. Follow with your favorite conditioner for optimal results.

• Hydrolyzed plant proteins help reinforce and strengthen weak hair strands
• Gentle cleansing formula maintains the hair's natural moisture balance
• Ideal for hair damaged by heat styling, dye, and chemical treatments

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